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Foreword by Dr. Layne Norton

“Now you will finally be able to shed that belly fat without having to cut out alcohol, ice cream and all the other treats you enjoy so much”

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Feel free to try and cut out your favourite foods and lose weight by eating like a rabbit. When you fail, which you will, come back and read this article:

Yep. It’s True. I Ate Ice Cream Whilst Getting To Single Digits Body Fat. My Personal Training Clients Eat Their Favourite Foods Because It HELPS Them Lose Fat. Now YOU Will Finally Be Able To Shed That Ugly Belly Fat Without Having To Miss Out On The Treats You Enjoy So Much. Can You Really Lose 1.5LBS A Week And Still Eat Chocolate? Check this out...

My name is Mike Samuels. I am a qualified personal trainer and have written for numerous fitness publications over the years. In other words I am not one of these ‘experts’ online who have decided that there is money to be made in the weight loss industry and put up a web site. I have been living, breathing and working in the diet and fitness industry for many years.

Before I let you in on my simple little system for losing weight, fast, whilst still eating the goodies you want to I think it’s only right that I show you I walk the walk. In other words I’m not an obese guy giving out weight loss advice. Starting in January 2013 I decided to get leaner than I ever had been for a photo shoot I had coming up in June 2013. Below are two photos from the shoot:

This is me before
Hover over images to see my success

“Woah! Hold your horses there Mike. I just want to lose a little belly fat. I don’t want to get that lean!”

I hear ya. You’ve got nothing to worry about there. Truth is whether you are male or female, hugely overweight or just a little bit podgy around the edges, I can help you lose weight.

How can I be so certain? Because I have done it many times before with my clients using this exact system and for both males and females. Here's two examples of how these methods of flexible dieting can bring about incredible transformations:

Hover over images to see the success

Raymond Before

Raymond After

Sarah Before

Sarah After

“Whether You Are Male Or Female. Whether You Want To Lose A Little Bit Of Belly Fat Or Get Absolutely Ripped. And Whether You Have ‘Bad Genetics’ Or Not - This Article Will Help You Get To Where You Want To Be”

 If you want to get to single digit body fat like I did, the system will help you. If you just want to lose a few pounds, it will help you do that too. You are finally you are going to be able to pick the way you want to look - and get there with as little distress as possible.

Sound good? Great. Let me lay my cards on the table...

In the article below I am going to explain to you the EASIEST, most pain free way of losing weight that I know of. If you like this article, which you will, and this eating plan appeals to you, which it will, then I suggest you buy my downloadable book for $19. You don’t have to of course, but I am pretty certain that once you see how workable this plan is through the free article that you will want to get stuck right in to losing weight and becoming the person you truly want to be.

Ready? Then let’s begin...

“I Need Someone To Keep Me On The Straight And Narrow. Sticking To A Diet Is Just Too Hard For Me”

This is what the majority of my personal training clients say to me, and other personal trainers, around the world. They need someone to hold them accountable and help them stick to a diet plan and exercise regime because they have tried going it alone and failed.

They’ve tried the diet pills that will rot your insides, the low carb plans that rob you of your energy, the juice or shake diets that might work for a while but will end up piling weight on you when your body realises the shakes don’t provide the nutrients it truly needs. They’ve tried it all and failed. Maybe you’re the same.

Rather than seeing the diet or exercise plan they are on as a problem they see themselves as the reason they are failing. They think they are weak willed and often chastise themselves for giving in so easily and not seeing the diet through. Those with weight issues often have low self esteem and therefore in their eyes failing at a diet is more ‘proof’ they are destined to be fat and deserve to be for being such a loser.

It’s heartbreaking really. Especially as they could not be more wrong.

If you’ve tried and failed at a diet it doesn’t mean you’re a failure. It just means you haven’t found the right diet and/or exercise program for you. Think about it this way - If you could eat your favorite foods every day, and STILL lose weight, do you think you could stick to it? Of course! More on this shortly. First though...

Make Me Lean Now

The Horrific Truth About The Weight Loss Industry...

I want to share a secret with you. Come closer. A little closer. A little closer still. There’s no one else around. It’s just me and you. The secret I want to share with you is this: The weight loss and diet industry does not care less about you. It doesn’t. They want your money and couldn’t care less if they harm your body in the process. That’s why they sell diet pills and weight loss shakes. The idea is you buy their product, it helps you lose weight and then you are hooked. You think you need to buy their product every month in order to keep the weight off.

It’s a lie. And it’s a lie that can devastate your health.

Getting hooked on one particular diet or shake makes most people feel claustrophobic. They feel as though their life is now ruled by eating a certain way. Humans like freedom, especially when it comes to something they have to do every day like eating. So when you lose that freedom it can make you miserable.

Sure, a meal replacement shake might work for a while. Let’s say you spend 90 days and have a shake for breakfast, lunch and a healthy dinner made up of meat and veg. Will you lose weight in those 90 days? Probably. But what happens after that 90 days? You have two options:


Continue to buy their shakes, miss out on the joys of eating a nice breakfast and lunch, and do nothing but line the pockets of the company selling you the shake that is, in most cases, destroying your health. You might be skinny, but you’ll be miserable and broke.


Stop buying their shakes and start eating breakfast and lunch again. You’ll quickly go back to your old habits, put on more weight than you had before (because your body is in shock after the shake diet) and end up miserable. You’ll probably start back on the shakes again - exactly what the company selling the shakes wants.

The muscle building and bodybuilding industry is the same. They want people to get hooked on their supplements and think that the reason they are building muscle is becausethey are taking their supplements. That way they won’t stop. 

Want proof? Did you know that major health and fitness magazines are owned by supplement companies? The magazines provide workouts and say things like “Once you’ve worked out we reccomend you take XYZ supplement to really boost your recovery and muscle growth”. The magazine is like one big advertisement. Readers have no idea they are being hooked into a marketing machine that is destined to keep them reliant on supplements. 

I’m getting angry now. The amount of people who get stuck into these weight loss and fitness marketing machines is scary. People around the world are trying diet programs that are destined to fail and destroy their self esteem, or get them reliant on pills and potions that can send them to an early grave.

Not any more.

What you are about to learn is embarassingly easy. It is a simple way that ANYONE can lose weight FOREVER. This isn’t a crappy 90 day challenge or 30 day eating plan. This is a way of eating that will last a lifetime because it’s not even a diet. A diet involves cutting things out. Some cut out grains like pasta and bread. Some cut out meat. The really bad ones cut out eating altogether and focus on drinking your meals. That’s why this isn’t a diet. No cutting out of anything needed!

Make Me Lean Now

Weight Loss Is INCREDIBLY Simple. Diet Companies Want To Make You Think It’s Hard Because It Keeps You In The Marketing Machine. Really Though It Just Comes Down To A Simple 3 Step Formula...


Figure Out Your Basal Metabolic Rate

Your basal metabolic rate, or BMR, is the the number of calories your body would burn if you didn’t do anything. You use energy no matter what you’re doing, even when sleeping. Your BMR is the number of calories you’d burn if you stayed in bed all day.

If you’ve noticed that every year, it becomes harder to eat whatever you want and stay slim, you’ve also learnt that your BMR decreases with age. Likewise, depriving yourself of food in hopes of losing weight also decreases your BMR. Funny that. Those shake diets and trying to eat a lot less than normal actually decrease the amount of calories you burn every day automatically (although the diet industry haven’t told you that have they?).

Let me give you an example...

A 30 year old female who is five foot seven and weighs 130lbs (just over nine stone) would have a BMR of around 1380. In other words if this female stayed in bed all day she would automatically burn 1380 calories a day.

If you are trying to lose weight and don’t know your BMR you are fighting a losing battle. Once you know your BMR you are on your way to victory. I’ll show you shortly where you can find out your own basal metabolic rate. Before that though let me show you step two...


Your Activity Level

Once you know your BMR it’s now time to figure in what your activity levels are. After all you’re not going to stay in bed all day. You’ll be out and about walking to work, playing with the kids or maybe even doing a little exercise.

If you do little to no exercise you need to times your BMR by 1.2. In the example above the woman had a BMR of 1380 so it would be 1380 x 1.2 = 1656.

If you are lightly active and do light exercise 1-3 days a week you would times your BMR by 1.375. Eg 1380 x 1.375 = 1897

That’s just two of the formulas you can use. They go up depending on your acitivity level. Someone who worked out five times a week is obviously going to burn more calories than someone working out once a week.

Don’t let that put you off though! Truth is you could lose weight without ever exercising if you didn’t want to. Exercise just speeds up the process and has other health benefits.

The number you get in step two is the amount of calories you need to maintain your current weight. If you eat more calories than that, you put on weight. If you eat less, you lose weight. It’s that simple.

As a guide, subtract 500 from this number and this will be your daily calorie intake. “Why 500 calories” you may ask? Roughly speaking, it takes a calorie deficit of 3,500 calories to lose one pound. By making your daily deficit 500 calories, this should result in one pound of fat loss per week. If you exercise you can lose an extra half a pound a week.

You may think 1-2 pounds of fat loss a week is not a lot. It is. There are 14 pounds in a stone. In 2 months you will have lost a stone (if you wanted or needed to lose that much) WITHOUT having to sacrifice eating your favourite foods. Don’t be sucked into these ridicoulous ads that tell you you can lose 10lbs a week. They are bullshit and will destroy your health. Do it my way and you’ll be healthy. No one wants you to die of a heart attack because you’ve brutalised your body for a diet.



By step three you know your basal metabolic rate and your acitivity level. You know how many calories you need to eat to lose weight. Now we come to the core of the system...

I can’t go into a lot of detail here, it’s the secret sauce behind my weight loss success and quite frankly I’d be doing myself a disservice if I gave everything away for free. After all I need to put dinner on the table too! However let me give you an overview of how this works...

You need to eat a diet of protein, carbs and fats. Protein (meats, nuts, fish and more) helps you build and repair muscle. Some vegetarians often look a little unhealthy. That’s a controversial thing to say but I believe it to be true. The reason is because they are not giving their muscles the nutrients they need to maintain mass. Ladies, I’m not talking big muscles here. EVERYONE, male or female, needs to maintain muscle mass to be and look healthy.

We need carbs because they are our main source of energy and we need fats because they help optimise our hormone productions that keep us healthy.

ALL good diets require these three food types, or macronutrients as they are called. Does a diet program that has you drink shakes or stop eating and take a weight loss pill instead have these macros? No. That’s why they are not good for you.

Here’s the thing. A chocolate bar has protein, carbs and fat in it. A slice of pizza has protein, carbs and fat in it. Ice cream, alcohol, fizzy drinks...they all have macronutrients in them. As long as you get the right macronutrients you can create the body you desire.

For example a woman who’s BMR and activity level means she burns 2400 calories a day would need to eat 500 calories less a day. That’s 1900 calories a day. She should try to get most of her calories from clean foods such as meat, veg, healthy carbs like potatoes or rice. But...

Make Me Lean Now

She Could Still Eat A Chocolate Bar, Or Ice Cream Or Any Other Treat She Wants As Long As It Keeps Her On Track! How Exciting And Liberating Is That?

For example let’s say she drinks water all day. Has eggs for breakfast, a ham sandwich for lunch, a snack of some berries and yoghurt in the afternoon and a large stew for dinner and her calorie intake for the day was 1600 calories so far - nothing is stopping her from having a small bowl of ice cream that would take her to 1850 calories. She’s still under her 1900 calorie target so she will still lose weight!

Or instead of ice cream she could have:

  • A chocolate bar
  • A can of coke
  • A slice of pizza
  • A glass of wine
  • A slice of cheesecake
  • ANYTHING that was less than the 300 calories she had left to stay on target.

When I was losing weight in order to get in shape for my photoshoot I regularly ate ice cream, drank diet coke, ate out a lot - the point is it didn’t feel like a diet because it wasn’t one. I wasn’t missing out on any of my little treats and that’s why I could stick to it. If I had to stop eating ice cream I’d have given up very early on. It’s human nature. Whenever I tell people about this way of eating they get excited. After a while though they usually hit me with a question...

“But Mike, isn’t it hard counting calories in this way?”

My Response.

“Only if you can’t read”.

Look I’m not going to lie to you (unlike most of the other weight loss sites online) counting calories does take a little time. Like, minutes a day. Quite frankly if you’re not willing to do that in order to get the body you want, improve your self confidence AND your health, then I suggest you go and buy a magic weight loss pill or potion. I’ll see you back here when you realise they don’t work. You’ll be more out of pocket and less healthy, but sometimes people need to do that before they grow up and realise weight loss is about simple biology not about some speedy solution that destroys you.


Continue eating the way you are. If you are already overweight you WILL get fatter as you age because your BMR will decrease and you will stop naturally burning the amount of calories you are now. If you feel bad about your weight now, rest assured you will feel a lot worse in a year if you choose to eat the way you currently are.


Try the weight loss shakes or pills that harm you, or the diets that force you to cut out your favourite foods. Both of these will result in long term failure and misery. I hope your kidneys and cardiovascular system can handle the shakes, and I hope you’re willing to stop eating bread, pasta, rice, potatoes and other tasty foods.


You can spend $19 buying my book and learn everything you need to about my way of eating and living that allows me, and my clients, to enjoy foods we love and still lose weight.

Unless you’re immature, or just plain crazy, you’ll go with option 3. Let me make it an even easier choice though...

Make Me Lean Now

“In this book, Mike Samuels will lay out the how and why of flexible dieting. Mike came from a background of ‘clean eating’ (exclusive dieting) and found that he simply could not get lean doing it. When he switched to a flexible approach, he finally found success. Not only is Mike well versed in the application of flexible dieting, but he also is able to write in a relatable, understandable way that anyone can understand. It is my sincere hope that people read this book and better understand why flexible dieting, in my opinion, is the way to go based on our most current understanding of human physiology and psychology.”

Dr Layne Norton

Be Fat And Unhealthy Or Lean And Healthy. The Choice Is Yours.

If you want to be lean, healthy, confident and happy then click the order button below. You will be able to make a payment via paypal or debit/credit card and download The Foolproof No-Fail Guide to Flexible Fat Loss within the next few minutes. It’s a short, fluff-free read that you will be able to finish in less than an hour. In just one hour from now you will have an eating plan that will provide you with the body of your dreams for the rest of your life.

I cover everything from how to count macros easily in minutes a day, how to figure out your BMR in 3 seconds using free software online, sample routines anyone can follow, which foods to eat as the core of your diet and how to include treats such as chocolate, alcohol and more, how often you should eat, how to eat out and much, much more.

In short, everything you need to transform your body forever.

Once you buy the course you have a full 30 days from the day you signed up to be able to test it and see for yourself the results you can get and how fun, easy and flexible this way of eating is. If, for any reason whatsoever, you are not completely happy, simply email the address on the bottom of this page and I’ll provide you with a full, no questions asked refund. That’s how confident I am this can change your life.

Look, $19 for this is a bargain. You can, of course, spend it on something else (like a few meals at a fast food restaurant) but will that change your life? I doubt it. This will. With a no questions asked money back guarantee you have nothing to lose - and a confident, lean future to gain. Click the button below and sign up today.



P.S. Whatever you decide I hope this article has shown you why you need to stop following gimmicky weight loss pill companies and crazy diets that are impossible to stick to. Put what I have taught in this article into action and you’ll get the body you want whilst eating the foods you love.

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Mike Samuels Personal Training

And Here!

Be Fat And Unhealthy Or Lean And Healthy. The Choice Is Yours.

If you want to be lean, healthy, confident and happy then click the order button below. You will be able to make a payment via paypal or debit/credit card and download The Foolproof No-Fail Guide to Flexible Fat Loss Home Study Course.

Part One

Your comprehensive guide to setting up a flexible fat loss plan.

Easily find out:

  • Your EXACT calorie needs
  • What macronutrient ratio works best for you
  • How to factor foods you love into your diet every single day
  • How you can manipulate progress to lose fat indefinitely and maintain your perfect physique year-round
  • Value
  • $49

Part Two

Frequently Asked Questions: Everything you wanted to know about fat loss - answered!

  • Are there any banned foods?
  • Does meal timing matter?
  • Are carb cut-offs necessary?
  • Can I drink alcohol and lose fat?
  • What's the deal with sugar?
  • Do I need supplements?
  • Value
  • $19

Part Three

Troubleshooter. How to overcome plateaus and breeze through to your best body ever.

Tips on:

  • Dealing with the mental issues of dieting
  • Solving hunger and beating cravings
  • Getting into the fat loss mindset
  • Ensuring easy compliance
  • Value
  • $19

If you want to be lean, healthy, confident and happy then click the order button below. You will be able to make a payment via paypal or debit/credit card and download The Foolproof No-Fail Guide to Flexible Fat Loss.

Buy all 3 now for $19.00

Make Me Lean!

  • Why "clean eating" is making you fat
  • How eating bad foods will actually give you better results
  • The secrets to enjoying your diet
  • Why thousands of people use these methods to get leaner than ever before
  • Now
  • $19
  • 30 day
  • Money Back
  • Guarantee
Don't miss out on this opportunity!!!